Performance Marketing Specialist

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Performance Marketing Specialist

👋 We are looking for a Performance Marketing Specialist to market Nomod to new merchants and build our top of the funnel in UAE and KSA.

Full-time · Remote

About the job

As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing our online marketing campaigns across Google, Instagram, Facebook, and TikTok. You will play a crucial role in driving user acquisition, engagement, and revenue growth through data-driven marketing strategies.

As a Performance Marketing Specialist you will execute:

Campaign Management:

  • Develop, implement, and manage performance marketing campaigns across Google Ads, Facebook Ads, Instagram, and TikTok.

  • Monitor and optimize campaigns to achieve desired KPIs, including CTR, CPC, CPA, and ROI.

  • Conduct A/B tests to identify high-performing creatives, ad copies, and landing pages

Data Analysis:

  • Analyze campaign performance data to provide actionable insights and recommendations.

  • Use tools like Google Analytics, Facebook Analytics, and other analytics platforms to track and report on campaign performance.

  • Prepare detailed reports on campaign effectiveness and present findings to stakeholders.

Strategy Development:

  • Determine the right marketing strategy and channels

  • Stay updated with the latest industry trends, best practices, and algorithm changes.

  • Identify and explore new opportunities for growth across all performance marketing channels.

Budget Management:

  • Manage and allocate marketing budgets efficiently to maximize ROI and minimize CAC.

  • Continuously monitor and adjust budgets based on campaign performance.


  • Work closely with the content, creative, and product teams to ensure cohesive and effective campaign execution.

  • Provide feedback and insights to the creative team to improve ad creatives and content.

What we’d like
You do not need to be intimately familiar with any of the technologies that we work with. Great people are effective at quickly learning what we use or introduce us to new ways of working.

Having said that, we think a Performance Marketing Specialist should: 

  • Be educated to at least degree level or equivalent

  • Have 3+ years of experience in performance marketing in UAE and KSA, specifically on Google, Facebook, Instagram, and TikTok

  • Proficiency in Google Ads, Facebook Ads Manager, Instagram Ads, and TikTok Ads.

  • Strong analytical skills and experience with analytics tools such as Google Analytics and Facebook Analytics.

  • Experience with A/B testing and conversion rate optimization.

  • Excellent communication and presentation skills.

  • Strong project management and organizational skills.

  • Ability to work in a fast-paced, dynamic environment.

  • Have the ability to quickly build a rapport and see things from the perspective of our users

  • Obsess about making and keeping users happy

  • Have lots of energy, be proactive, think fast, and revel in solving problems

  • Enjoy building relationships with people, and have excellent interpersonal skills and emotional intelligence

  • Chrome, Gmail, Google Docs, and similar web tools are second nature

  • Be creative, innovative, and data driven

  • Deliver no matter what it takes

  • Have the ability to thrive in a fully remote, distributed organization

  • Be lots of fun to work with!

Nice to haves

  • Prior experience at a high growth startup or at an established fintech firm

  • Fluency in other languages in addition to English including Arabic

What you’ll get

As a Performance Marketing Specialist you will receive:

  • Your choice of equipment

  • Competitive pay

  • Access to our upcoming ESOP

  • Incredible co-workers (yep, really!)

  • A super nice, flexible, distributed work environment

Apply for the job

Do you want to join our team as our new Performance Marketing Specialist? Then we'd love to hear about you!